|
Columns
|
|
Channel Call
Tech Starts to Feel the Pain
IT seemed immune to the financial crisis, but companies are now reacting as news becomes more ominous by the day.
November 1, 2008 • by Scott Bekker
read column
|
|
Selling Microsoft
Sprint to the Finish -- in a Whole New Race
You may have a sense of urgency driven by end-of-year deadlines for quotas or bonuses, but you need to show prospects how moving forward at this point will benefit them.
November 1, 2008 • by Ken Thoreson
read column
|
|
Directions
Learning from History
Microsoft is cleverly undermining Apple's "I'm a PC" tagline -- a harbinger of humiliation -- by turning it into a positive affirmation.
November 1, 2008 • by Paul DeGroot
read column
|
|
Channel Call
Expect Google to Burnish Chrome to a High Shine
Dismiss Chrome as another browser and partners might miss a big opportunity.
October 1, 2008 • by Scott Bekker
read column
|
|
Dynamics Perspective
Microsoft's BI Challenge, Round 2
Some internal movements at Redmond might have BI heavyweights on their toes.
October 1, 2008 • by Joshua Greenbaum
read column
|
|
Directions
Where Does Microsoft Want to Go Today?
Microsoft's roadmap for partners and customers continues to be muddled with too many goals and no defined direction.
October 1, 2008 • by Paul DeGroot
read column
|
|
Selling Microsoft
How Do You Measure Sales Success?
Some easy dashboard metrics for partners who want to squeeze as much as they can from their strategic sales-management plans.
September 1, 2008 • by Ken Thoreson
read column
|
|
Directions
Playing the Deployment Card
Microsoft aims to have partners making more strategic software deployments a priority in the next year.
September 1, 2008 • by Paul DeGroot
read column
|
|
Channel Call
S+S Starting Gun Fired
Microsoft's software and services combo takes a running start at competitors with "deskless" versions of its Office tools.
August 1, 2008 • by Scott Bekker
read column
|
|
Directions
Recognizing Net Reality
Hosting partners live on the edge as Microsoft plays in their cloud.
August 1, 2008 • by Paul DeGroot
read column
|
| |
